課程資訊
課程名稱
 科技與創新管理
Strategic Management of Technological Innovation 
開課學期
 104-2 
授課對象
 管理學院  管理學院企業管理碩士專班(GMBA)  
授課教師
 陳家麟 
課號
 GMBA7061 
課程識別碼
 749EM0840 
班次
  
學分
 3 
全/半年
 半年 
必/選修
 選修 
上課時間
 星期四7,8,9(14:20~17:20) 
上課地點
 管一102 
備註
 本課程以英語授課。
限學士班三年級以上 且 限管理學院學生(含輔系、雙修生)
總人數上限：50人 
Ceiba 課程網頁
 http://ceiba.ntu.edu.tw/1042GMBA7061 
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課程概述

As innovation is now the most important driver of competitive success, practitioners and scholars
have raced to understand the nature and the process of innovation. This course aims to provide a
strategic framework for managing innovation. Specifically, we will pay more attention to the
dynamics of innovation, formulation and implementation of technological innovation strategy, and
highlight the contexts in which innovation contributes to competitive advantage. 

課程目標
  
課程要求
  
預期每週課後學習時數
  
Office Hours
  
指定閱讀
  
參考書目
  
評量方式
(僅供參考)
    
課程進度
週次
日期
單元主題
Week 1
 2/25  Introduction 
Week 2
 3/03  New Product/Process Innovation 
Week 3
 3/10  Introduction to Design Thinking 
Week 4
 3/17  New Product Design with Design Thinking 
Week 5
 3/24  Positioning and Competitive Analysis
Case: HTC 
Week 6
 3/31  Guest Speaker: Vincent Shih, General Manager of Corporate, Microsoft Taiwan 
Week 7
 4/07  Organizing the Value Chain
Case: Foxconn 
Week 8
 4/14  Omni-Channel and Platform Strategy
Case: Alibaba 
Week 9
 4/21  Integration, Collaboration, and Licensing 
Week 10
 4/28  Guest Speaker: Vincent Hsieh, CEO, Uitox 
Week 11
 5/05  No Class 
Week 12
 5/12  Managing Disruptive Technological Change
Case: Ecton Inc 
Week 13
 5/19  Dominant Design and Technology Cycles
Case: Toyota 
Week 14
 5/26  Network Externalities and Long-Term Strategy
Case: Samsung 
Week 15
 6/02  Company Tour: Hua-chuang Automobile Technical Center - Electric Cars (to be confirmed) 
Week 16
 6/09  No Class 
Week 17
 6/16  Project Presentations
(14:00 - 18:00) 
Week 18
 06/23  Final Exam